I have a funny suspicion, but I must warn you, this is just a suspicion and has no bearing on reality. While it seems there is alot of goodwill and love surrounding the Ubuntu community, for their ability to make a Linux based Desktop OS that is supposedly easy to use, there have been a number of random issues in the developer community that have cause numerous controversies. Ubuntu even opened up shop with a controversy over the idea of stealing away good talent from the Debian developer community. I have the sneaky suspicion that there's alot more to this story than just some fight with developers over packaging formats. It really seems too trivial for a large company like Intel to do such a thing. Rather, in the negotiation process with Ubuntu, something else went horribly wrong. Who knows what it was.
Personally, I'm really looking forward to the next press release. It should be really interesting.